Privacy Policy
Back In Action Ltd – Privacy Policy Dated: August 2018

Back In Action Ltd take security seriously and are committed to ensuring your privacy is protected when using our services. Our policy below explains how your personal data will be processed and protected.

We are Back In Action Ltd. Our address is: Back In Action Ltd – David Lloyd Leisure Club, Ipswich Road, Roath, Cardiff, CF23 9AQ, UK. Back In Action Ltd is the controller of any personal data submitted to us. We apply UK data protection law to our processing.

What do we do with your information?
Your information is stored in our company database within the European Economic Area (EEA) and may be shared with third party courier organisations to deliver your products and services. Your information is not sold to any third parties. Your information is not sent outside of the UK. We will not use the information to make any automated decisions that might affect you.

What personal data do we collect?
We will collect personal data that you submit to us, for example, when you place orders and contact our team. The personal data you submit to us may for example include contact information, and payment information.

When you agree to receiving communications from Back In Action, we may ask you for your name, telephone number and your email address. If we need to contact you by post we will collect your postal address and request your consent.

If you provide your data and give us permission, we will use your data to maintain e-mail, telephone and offline contact with you, preferably at your place of business.

Why do we collect this information?
We use your information to send you information about our products and services that are relevant to your dealings with our business, and fulfilling requirements for your account.

How do we use your personal data?
We may use your personal data for the following purposes:
• To send marketing offers such as newsletters and relevant business updates
• To make analyses in order to provide you with relevant marketing offers and information
• To send you surveys in order to give you the option to feedback to influence and improve our offer and services
• To test and improve our systems by which the services are provided
• To prevent misuse or improper use of our services
We ask for your consent to do this, and we will only send you for as long as you continue to consent.

How long do we keep your information for?
Your information is kept for as long as you continue to consent to receive communications from Back In Action. We will keep your data to fulfil the required services, as outlined above, or for as long as we are required by law.

Your rights over your information
By law, you can ask us what information we hold about you and ask for it to be corrected if it is inaccurate.
You can also ask for a copy of the information we hold about you and ask for it to be erased if you no longer wish us to keep your details.
You can also ask us to stop using your information or you can withdraw your consent at any time, either by clicking the unsubscribe link at the end of any email, or by emailing, writing or telephoning us using the contact details above.
You have the right to request information about the personal data we hold on you at any time. If your data is incorrect, incomplete or irrelevant, you can ask to have the information corrected or removed. We cannot remove your data when there is a legal storage requirement, such as book-keeping rules or when there are other legitimate grounds to keep the data, such as unsettled debts.
You can withdraw your consent to us using the data for marketing purposes at any time. You can contact us by post at the above address, by email at or by telephone on 02920 464847.

How do we protect your personal data?
We have taken technical and organisational measures to protect your data from loss, manipulation, unauthorised access. We continually adapt our security measures in line with technological progress and developments.

You may opt out of receiving information from us by e-mail, telephone, fax or post.
To exercise your choices, indicate your wishes on the registration form, unsubscribe using the link in our emails, call + 44 (0) 2920 464847 or you can email us at
You may request a copy of the information held about you by writing to: Back In Action Ltd, David Lloyd Leisure Club, Ipswich Road, Roath, Cardiff, CF23 9AQ

We process data at our registered offices at Back In Action Ltd, David Lloyd Leisure Club, Ipswich Road, Roath, Cardiff, CF23 9AQ.
We apply UK data protection law to our processing.

We take appropriate steps to maintain our contact information in a secure environment to prevent unauthorised use. Our processors are bound by contract to do the same.

When you first visit this website we ask for your consent to use cookies. You can choose not to accept cookies but please be aware that services you request may not be available. If you delete your cookies or clear your cache, you may be asked to give your consent again. This is because a cookie is usually used to remember the choice you made the first time.
If you wish to revoke your consent to the use of cookies on this website you can either delete the cookies in your browser’s memory or clear your cache.
If you wish to prevent cookies being set before you visit this website, or most other websites, you can set your browser to block cookies. Most browsers allow you to do this in their settings.
If you would like to know more about cookies, please visit the ICO website


A cookie is a small text file that is saved to, and, during subsequent visits, retrieved from your computer or mobile device.
There are two types of cookies: permanent and temporary (session cookies). Permanent cookies are stored as a file on your computer or mobile device for no longer than 12 months. Session cookies are stored temporarily and disappear when you close your browser session. We use permanent cookies to store your choice of start page and to store your details if you select “Remember me” when you log in. We use session cookies when you use the product filtration function, to check whether you are logged in or if you put an item in your shopping bag.
You can easily erase cookies from your computer or mobile device using your browser. For instructions on how to handle and delete cookies please look under “Help” in your browser. You can choose to disable cookies, or to receive a notification each time a new cookie is sent to your computer or mobile device. Please note that if you choose to disable cookies, you will not be able to take advantage of all our features.
Third-party cookies 
We use third-party cookies to collect statistics in aggregate form in analysis tools such as Google Analytics and Lead Forensics.Read more about it and how you can opt out here: The cookies used are both permanent and temporary cookies (session cookies). The permanent cookies are stored on your computer or mobile device for no longer than 24 months.

Links: The site may include links to other websites which do not fall under our supervision. We cannot accept any responsibility for the protection of privacy or the content of these websites, but we offer these links to make it easier for our customers to find more information about specific subjects.
If you follow links to other sites from our website your data will be subject to the privacy policies of those sites. You should refer to these policies before providing your data.

Changes may be necessary to this policy to reflect legal or data processing developments. If we change the policy we will provide information on our website so users can review the changes. Any significantly different use of your data will be communicated to you and you will be able to choose whether you agree to the new use.

Your right to complain
If you have a complaint about our use of your information, you can contact the Information Commissioner’s Office via their website at or write to them at:

Information Commissioner’s Office
Wycliffe House
Water Lane

Tel:  + 44 (0)2920 464847
Last Updated July 2018